Alfa Laval Energy Division Marketing is looking for Marketing Automation Lead

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140yearold startup culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. 

About the job

Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellence—leading the divisional MA strategy, , and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and confidence.

In this role, you will own the energy division marketing automation strategy and programs end-to-end. You will design scalable journeys, ensure strong data, consent, and scoring governance, and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately, you will build the energy division marketing automation engine that improves relevance, conversion, and revenue—while equipping business units and sales companies with templates, and coaching needed to execute effectively.

Priority areas & responsibilities for this role include:

1. Lifecycle Architecture & Journey Design

• Define Marketing Automation frameworks across personas, products, industries and stages; design end-to-end journeys, maintain global modules, governance, and localization toolkits

2. Data& Scoring Governance

• Develop lead/account scoring, optimize performance, tracking, and tagging standards
• Ensure GDPR compliance and governance

3. Program Execution & Operations

• Build and optimize automated MA journeys with supporting content across channels
• Manage always-on-lifecycle programs and ensure accurate tracking

4. Integrations & Personalization

• Integrate marketing automation priorities with Web, CRM, product, events, and other relevant channels
• Collaborate on templates, audience sync, and personalization

5. Experimentation & Optimization

• Lead structured testing across messaging, offers, cadence, and channels, maintaining a knowledge base to scale successes

6. Enablement & Scaling

• Develop playbooks, templates, training, and readiness assessments
• Manage central assets and localization workflows

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

Who You Are 

You are a marketing technologist with hands-on marketing automation experience. You set high standards while enabling colleagues to scale marketing automation effectively. Skilled at influencing cross-functional stakeholders, you orchestrate platforms, funnels, analytics, sales/CRM. Driven by a passion for measurable marketing outcomes, you consistently ensure that marketing delivers tangible results.

What you know

• Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics, or similar.  

• 3+ years hands-on in B2B or B2C marketing automation; Agency or Center of Excellence background required   

• Expertise in one or more marketing automation platforms (e.g., Marketo preferred, HubSpot, Salesforce ) 

• Practical knowledge of deliverability, privacy (GDPR), and data hygiene  

• Evidence of journey architectures you’ve designed, scoring models you’ve tuned

• Excellent English skills both written and spoken

What’s in It for You? 

Lead a mission critical growth engine at the heart of a global industrial business. You’ll set the standard for how marketing automation is done, shape the platform and practices division wide, and see your work reflected directly in pipeline, revenue, and customer value. 

Assessment practicalities 

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. 

For more information, please contact:  

Oliver Hellberg, Head of Marketing & Commercial Excellence, Energy Division, oliver.hellberg@alfalaval.com

Tanja Sukaj Talent Acquisition Partner, tanja.sukaj@alfalaval.com   

For union information, please contact:  

Monica Anderberg, Unionen, at Monica.Anderberg@alfalaval.com

Johan Ranhög, Akademikerna at Johan.Ranhög@alfalaval.com

Stefan Sandell, Ledarna at Stefan.Sandell@alfalaval.com

We review applications continually, so please send yours no later than 30th of April 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).