We’re looking for

CRM & Commercial Data Analyst

Lot No. 4, Jalan Anggerik Mokara 31/54, Shah Alam, Selangor, Malaysia, 40460. Bangna Thani Building, Bangna, Bangkok, Thailand, 10260

Full time

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About the job

CRM & Commercial Data Analyst

  • Shah Alam
  • Bangkok
  • Full time

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Who You Are

You are a self-motivated team player with the ability to easily network in an international and cross-cultural environment, working in line with Alfa Laval drivers; Action, Interaction, and Satisfaction. You are driven and see solutions rather than problems, effectively prioritizing and executing tasks. A focus on continuous improvement is in your DNA. You build trust, by clear communication with no prestige.

If the above sounds like you, this position might be just what you’re looking for!

About The Job

Support sales managers with commercial data analysis and insights. Local owner of OneCRM, Lead Management and Customer Segmentation process.

Job Description

  • Own, implement and manage the Lead Management Process at Sales Company level.

  • Execute customer segmentation together with sales managers.

  • Applying tools and guidelines provided centrally to identify the key opportunities in the market.

  • OneCRM local business owner and superuser.

  • Support organization in fostering correct and consistent use of OneCRM.

  • Ensure data quality and consistency.

  • Collect, prioritize and share local business needs/requirements.

  • Support business managers to analyze commercial data across relevant databases.

  • Supporting the development of global dashboards.

  • Responsibility for mapping and fulfilling data-analysis and dashboards needs.

  • Provide actionable insights to sales managers to optimize lead conversion and revenue growth.

  • Track and report key commercial KPIs, such as lead conversion rates, customer churn, and sales performance metrics.

  • Ensure customer data compliance with company policies and relevant regulations (e.g., GDPR, PDPA).

What You Know

  • Bachelor's degree in Business Analytics, Data Science, Statistics, Marketing, Computer Science, or a related field.

  • Minimum 3-5 years of experience in CRM analytics, data analysis, or a similar role within marketing, e-commerce, or financial services.

  • Proficiency in CRM tools (Salesforce, HubSpot, Microsoft Dynamics, or similar).

  • Strong knowledge of SQL for querying and data extraction.

  • Experience with data visualization tools (Tableau, Power BI, Looker, etc.).

  • Familiarity with Python or R for data analysis (preferred but not mandatory).

  • Understanding of customer segmentation, A/B testing, and predictive analytics.

  • Knowledge of data warehousing, ETL processes, and marketing automation platforms is a plus.

  • Strong analytical mindset with the ability to translate data into actionable insights.

  • Excellent communication and presentation skills to convey findings to non-technical stakeholders.

  • Detail-oriented with strong problem-solving abilities.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Strong business acumen with an understanding of customer behavior and retention strategies.

What’s In It For You

We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success.

We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.

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