Job Title

Regional Service Sales Manager – Industrial Heat Transfer & Separation (Water & CBG)

Function

After Sales Support / Service Sales

Location

Delhi (preferred) / Kolkata (acceptable)

Coverage Region

North & East India, Bangladesh, Nepal

About Alfa Laval

Alfa Laval is a global leader in heat transfer, separation, and fluid handling technologies. Since 1883, we have been developing innovative products and solutions that accelerate success for our customers, people, and the planet.

Alfa Laval India is a well-established and leading brand in the region, headquartered in Pune, with a strong network of service centers, sales offices, sales channels, agents, and Authorized Service Providers across India.

India is also a group manufacturing site for High-Speed Separators, Decanters, Heat Exchangers, and Fluid Handling equipment, supported by a Parts Distribution Centre.

Job Purpose / Role Overview

The Regional Service Sales Manager will be responsible for driving service sales growth across North & East India, Bangladesh, and Nepal. The role focuses on expanding service revenue through spare parts, service agreements, and value-added service offerings for Industrial Heat Transfer and Decanter equipment in Water & CBG applications.

This role requires strong customer engagement, channel partner management, opportunity generation, structured planning, and disciplined execution to consistently achieve sales targets, margins, and collections.

Key Responsibilities

1) Sales Execution

• Drive sales activities for spare parts, service agreements, upgrades, and value-added services, aligned with business targets and divisional strategy.
• Own regional sales target achievement, including revenue and margin delivery.
• Ensure timely invoicing follow-up and drive payment collection from customers.

2) Market Analysis & Planning

• Analyze market trends, customer buying behavior, and competitive activity to develop actionable sales strategies.
• Develop and execute regional sales plans based on opportunity potential and customer segmentation.

3) Lead Generation & Conversion / Pipeline Management

• Identify, manage, and convert leads into service business opportunities through customer visits and proactive engagement.
• Maintain a healthy and sustainable opportunity funnel and provide accurate sales forecasting.

4) Customer Relationship Management

• Build strong relationships with key customer accounts and grow long-term service business.
• Engage regularly with customers to understand needs and present value-driven solutions.
• Ensure customer satisfaction through timely support, internal coordination, and structured follow-ups.

5) Operational Planning & Execution

• Manage customer grids and ensure effective coverage and prioritization across the assigned territory.
• Utilize internal planning tools to improve execution efficiency and customer satisfaction.

6) Proposal Development

• Prepare competitive and value-based quotations for spares, service agreements, and upgrades.
• Follow up consistently to secure orders and ensure closure within defined timelines.

7) CRM & Tool Utilization

• Use CRM and digital tools effectively to manage opportunities, ensure data accuracy, and track progress.
• Drive discipline in reporting, pipeline hygiene, and opportunity follow-ups.

8) Channel Partner Sales Execution

• Drive service and parts sales through channel partners and ensure effective regional coverage.
• Strengthen partner capability through regular reviews, coaching, and opportunity pipeline development.

9) People Management

• Manage and mentor one direct report, ensuring performance, growth, and alignment with Division goals.
• Take ownership of people responsibilities, including coaching and professional development planning.

Candidate Profile (Who You Are)

• Strong service sales / aftermarket mindset with structured execution and customer-first approach.
• Comfortable working independently across a large region with frequent customer interactions.
• Demonstrates Alfa Laval core values: Action, Courage, Profit, Teamwork.

Qualifications & Experience

• Graduate Engineer (Mechanical / Process / Chemical).
• MBA preferred.
• Experience in Water, CBG, or Food industry is an added advantage.
• 9–16 years of relevant experience in B2B Sales / Service Sales / Aftermarket.

Why Join Alfa Laval

We offer an interesting and challenging role in an open and friendly work environment where we support each other’s growth and create value for our customers.

• Exciting place to build a global network with different nationalities to mingle and to learn.
• Your work will have a true impact on Alfa Laval’s future success, you will be learning new things every day.

Physical & Environmental Factors
Office environment with frequent attendance on the shop floor. Safety equipment required when present on the shop floor – footwear, hearing, eyewear.
Environmental Factors (hazardous materials, work location, work surfaces, exposure).
 

"We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.”