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Strategic Planning & Marketing Insight Analyst, SEA & OCE

Bangna Thani Building, Bangna, Bangkok, Thailand, 10260

Full time

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About the job

Strategic Planning & Marketing Insight Analyst, SEA & OCE

  • Bangkok
  • Full time

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Who You Are

You are a self-motivated team player with the ability to easily network in an international and cross-cultural environment, working in line with Alfa Laval drivers; Action, Interaction, and Satisfaction. You are driven and see solutions rather than problems, effectively prioritizing and executing tasks. A focus on continuous improvement is in your DNA. You build trust, by clear communication with no prestige.

If the above sounds like you, this position might be just what you’re looking for!

About The Job

This hybrid role is based in Bang Na, Bangkok and will play a pivotal role in ensuring we are harnessing sales, competitor, customer insights and market data from our +30 product categories across a diverse range of industries within Energy, Food and Water and Marine. You will work closely with the Strategic Marketing and cross-functional teams such as sales and data analytics to champion the collection and use of data gathered across the regions to build the strategy or decision making for our SEA and Oceania cluster.

Job Description

  • Design, plan and execute the marketing research in terms of wide and deep customer database effectively as per the business objective

  • Conduct market research on customers and related parties based on assigned industry and product application to scope business opportunities and strategic planning for Alfa Laval products and services.

  • Utilise market research data and set templates to execute the studies related to product applications, market size and identifying which end customers/contractor/consultant we need to be targeting for new or existing opportunities.

  • Preform pricing studies and product benchmarking based our business performance vs major competitors.

  • Provide advice for the key findings from each study and present the Business Unit the findings to improve the business and enhance the business success.

  • Conduct competitor analysis and market analysis for finding business opportunities for existing competitors and to proactively identify business opportunities and challenges for commercial sales team.

  • Conduct new sources of data to study business Trend so Business Units can utilize the findings from those trends to extend business operations effectively and successfully as per the company's vision and mission.

  • Manage external agencies for the execution and analysis plan of research projects - Adhoc

  • Perform other tasks as assigned

What You Know

  • Bachelor’s or master’s degree in Business, Data Science, Statistics, Economics, Engineering or a related field.

  • 5+ years of experience in analytics and business intelligence within B2B organisation. Industrial industry are preferred and/or background in market research firm/agency is a bonus.

  • Possess experience in finding business opportunities and can provide business advice in GTM strategies

  • Exposed or experienced in data platforms such as Power BI, EMIS but not compulsory.

  • Demonstrate effective interpersonal communication skills, relationship building and presentation skills

  • Capable of simplifying complex data insights for non-technical stakeholders

  • Strong leadership skills with the ability to work autonomously and in a dynamic environment

  • Strategic thinking and problem-solving skills with a focus on driving business value

What’s In It For You

We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success.

We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.

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