Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers, and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build careers too.

What's the job ?

Business Unit Water, Industrial Flow and Heat Transfer Technologies (BU WIFH) is seeking a dynamic Product Marketing Manager to champion our heat exchanger, evaporation system, and industrial flow solutions portfolio.

As a Product Marketing Manager, you play a key role in driving our industrial food business forward by adopting a market- and customer-oriented approach. Your mission is to bridge market insights and customer needs with innovative product strategies, ensuring our offerings are not only technically advanced but also powerfully positioned and differentiated in the marketplace.

Key responsibilities

•        Product positioning & messaging:

Own and develop differentiated positioning and messaging for current and new products/portfolio, including value propositions, benefits, personas, features, USPs, and sales enablement toolkits.

•        Go-to-Market (GTM) strategy:

Lead the GTM strategy for key product lines (e.g., heat exchangers, evaporation systems, industrial flow equipment, etc.), ensuring alignment with business objectives and market needs.

•        Product launches:

Plan, execute, and monitor successful product and service launches in collaboration with key markets and customers.

•        Sales enablement:

Develop and deliver sales enablement materials to empower the sales & service team with the knowledge and tools needed to win in the market.

•        Content & campaign management:

Drive the creation and performance of content, events, and campaigns (online and offline) to support product and portfolio objectives.

•        Market & customer insights:

Gather and analyze market trends, customer feedback, and competitive intelligence to inform product strategy and marketing initiatives.

•        Cross-functional collaboration:

Work with the Food & Pharma Division Marketing team and other service providers to leverage expertise and resources for maximum impact.

•        Performance monitoring:

Regularly review and report on the effectiveness of launches, campaigns, and strategic initiatives, making data-driven recommendations for improvement.

In this role you will report to the Head of Marketing, BU WIFH and you will be located in Lund (Sweden) or Soborg (Denmark). Approximately 20-30 days travel / year will be expected in this role.

What sets you apart

•        Self-starter, hands-on, proactive, and results driven.

•        Market- and customer-focused; connects needs with innovation.

•        Organized, accountable, and collaborative across teams.

•        Strong communicator: simplifies complexity and inspires.

•        Curious, analytical, and motivated by outcomes.

What you know

•        Minimum 3+ years in product marketing or related commercial roles, ideally in global B2B.

•        Proven go-to-market and product launch experience.

•        Expertise in value-based marketing, segmentation, and positioning.

•        Skilled in agency management and multi-channel execution.

•        Ability to translate technical features into customer-focused messaging.

•        Strong project management and cross-functional skills.

•        Fluent in English.

For more information, please contact:

Zay Aw, Head of Marketing, Business Unit Water, Industrial Flow and Heat, zay.aw@alfalaval.com

Marie Aurore Cordier, Senior Talent Acquisition Partner, marieaurore.cordier@alfalaval.com

For unions information in Sweden, please contact: 

Johan Ranhög, Akademikerna, johan.ranhog@alfalaval.com

Stefan Sandell, Ledarna, stefan.sandell@alfalaval.com 

 Monica Anderberg, Unionen, Monica.Anderberg@alfalaval.com 

Our commitment to integrity 

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role.

To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. Playing the games is mandatory.  

We are conducting a continuous review of received applications. We do not accept applications via email, due to General Data Protection Regulation (GDPR). 

We look forward to hearing from you soon! 

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